There’s much more to being a mall Santa than you might imagine… ‘Santa University’ is run by Noerr Programs Corporation, an events company that trains and distributes Santas to more than 278 major malls and shopping centers in the U.S. Each Noerr Santa has to pass a background check and undergo several rounds of interviews. And a real beard is required. “That’s part of the magic,” says Ruth Rosenquist, Noerr’s Director of PR.
Every August, Noerr hosts its Santa University in Arvada, Colorado, where hundreds of “gentlemen of great mirth and girth” gather for four days of training on everything from Santa ethics to how to ho-ho-ho. “It’s amazing to sit with all these guys in their red shirts and suspenders,” Rosenquist says. “You look up and you’re speaking to Santa. It’s the best audience in the world.”
Watch a sneak peek below:
Image Source: https://www.youtube.com/watch?time_continue=87&v=x1WiKuoZl0w