He’s the man who helped designed the smart phone that set the standard for all smartphones to be measured by. But it seems that Jony Ive isn’t that impressed with everyone’s use of the device he helped to pioneer. Jony Ive, Apple’s Chief Design officer was speaking during an interview on stage at the New Yorker TechFest. When asked how the iPhone has changed the world, he said: ‘Like any tool, you can see there’s wonderful use and then there’s misuse.’ And when probed on what he meant by iPhone ‘misuse’; he added: ‘Perhaps, constant use.’ On a related topic, a Berlin-based psychologist has developed an app to help wean us off other apps. Called ‘Offtime’, it limits which apps can be used to avoid distractions, or it can prevent people from contacting you unless it’s an emergency. It doesn’t limit connectivity permanently; instead, users can enable ‘Offtime’ mode for any time when they need to focus, or at set times during the day. For example, all calls, texts and notifications can be blocked during Offtime. Or, users can pre-select so-called VIP contacts that are never blocked. It might seem counter-intuitive, an app to limit app use… but it’s come to this!
Johny Ive image source: http://www.adweek.com