Lacoste, the world-famous French clothing brand, has temporarily replaced its iconic crocodile logo with endangered animal images to spread awareness about these species and dangers that they are in. The shirts, featuring images of 10 endangered species, are part of a limited run supporting the “Save Our Species” campaign that launched during Paris Fashion Week on March 1st.
Lacoste made only 1,775 of these shirts, and the number of shirts it produced with each new animal corresponded to the number of that species left living in the wild. The shirts are already sold out, but Lacoste is still accepting donations.
Lacoste, in partnership with the International Union for Conservation of Nature (IUCN) have launched a three-year partnership. Half of the profits will go to IUCN’s conservation efforts, and the other half will go toward raising awareness for the cause and the Save Our Species program.
Image source: Lacoste / Video source: YouTube