The Ottawa Senators appear to be quietly shifting away from the centurion logo that we’ve been accustomed to since the team rejoined the NHL in 1992. Over the weekend, observant fans noticed changes being made to the organization’s branding. The main logo for the team’s website was changed to the heritage ‘O’, a symbol that’s been featured prominently on the Sens’ alternate jerseys since 2011. Others have noticed that the same change had been made in the organization’s promotional emails, as well as to the centre-ice logo on the Canadian Tire Centre’s seating chart.
Fueling the rumour is the fact that the Belleville Senators, Ottawa’s new AHL affiliate team, just unveiled a new logo featuring a “heritage B,” a variation on the ‘O’. Time for a make-over? We’ll find out soon. The first pre-season home game takes place on Monday, September 18th when the Sens entertain the Toronto Maple Leafs.
Image Source: Ottawa Senators / https://www.nhl.com/senators