The Remembrance Day poppy has entered the digital age. A digital version of the poppy is now available, which the legion says can be customized, shared online and used as a profile image on sites including Facebook, Twitter, Instagram and LinkedIn.
They are available for an online donation at www.mypoppy.ca until November 11th, and are meant to complement the traditional lapel poppy, typically available at cafe and convenience store cash registers alongside a donation box.
The Royal Canadian Legion’s deputy director says he hopes a digital version will appeal to younger generations accustomed to communicating on social media. The bright red poppies are meant to be worn from the last Friday of October until midnight, November 11th.
Regarding the traditional poppies, which went on sale to the general public today, new versions of the lapel poppy come with a butterfly clasp to better secure it in place.