MADD Canada’s iconic red ribbon – symbolizing the importance of always driving sober – turns 30 this year. To mark the milestone, MADD Canada will host the national launch of this year’s Project Red Ribbon holiday awareness campaign on Parliament Hill Thursday.
Project Red Ribbon runs from the beginning of November until the beginning of January to promote safe and sober driving during the busy holiday season.
Throughout the campaign, MADD Canada volunteers in communities across Canada distribute millions of red ribbons to the public to wear as a symbol of their commitment to always drive sober.
The ribbons also serve as a powerful tribute to the thousands of Canadians killed and injured in impairment-related crashes each year.
Photo source: MADD Canada