The biggest winner of the night at the Golden Globe Awards may have been Fiji Water, thanks to the unexpected viral exposure of a model hired to hold bottles of Fiji Water on the red carpet.
As of today, the water company notched a Golden Globes record for earned impressions, according to marketing analytics firm Apex Marketing Group. To create the same level of buzz through traditional advertising, Apex says Fiji would have had to spend more than $12 million on advertising.
It was the photo-bombing performance of Fiji model Kelleth Cuthbert who was caught in the background of dozens of red carpet photos of stars like Jamie Lee Curtis, Idris Elba and others, that took the internet by storm. Kelleth is from Toronto by the way.
The hashtag #fijigirl is still trending on Twitter, along with many memes of her popping up just about everywhere! Look over your shoulder!
Image sources: http://kellethcuthbert.com/