Facebook is set to offer its first dating service soon. CEO Mark Zuckerberg, made the announcement today, sending shares of already established dating sites tumbling. Mark Zuckerberg told a crowd at a software developers conference that a dating service would be a natural fit, adding that Facebook was building the dating service with an emphasis on privacy – a rather sensitive subject for people who use online dating, and for Facebook, as the company tries to recover from a scandal over its handling of personal data.
Facebook users have been able reveal whether they are single or in a relationship since 2004, when Facebook first launched. A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook app. Pressing on it will take people to their dating profile if they’ve set one up. The feature will be for finding long-term relationships, “not just hookups,” Mark Zuckerberg said. “It will be optional and will launch soon,” he added, without giving a specific day.
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