Cadbury is asking the public to invent a brand new chocolate bar to complement the chocolate maker’s current crop of Dairy Milk products. As part of the contest, would-be chocolatiers can select up to three ingredients to create a custom Cadbury chocolate bar. There are more than 90,000 possible flavor combinations. Some of the more unconventional ingredients to choose from include popping candy (as in Pop Rocks), tomato, rose, and dijon mustard. There are also more traditional dessert flavors available, like almond, toffee, and cookie dough.
After you choose your flavors, you’ll need to name your candy bar. If you want, you can also provide a short explanation of what inspired your recipe. A panel of judges will create a shortlist of the best fan-created chocolate bars based on taste and creativity. Three finalists will receive a trip to Cadbury’s headquarters in Birmingham, England, where they’ll have the chance to taste their creations in person.
To design your own bar, visit Cadbury’s website and submit your entry before July 31. https://www.cadburyinventor.com/#_