The Instagram egg, known as Eugene, has now cracked after “feeling the pressure” of all the attention it’s received. A message posted alongside the broken egg advises people to seek help if they feel the same way.
More than 52 million people have now ‘liked’ the original picture, which was posted in January. When the first image of the egg appeared online, it appeared there was only one purpose – to topple Kylie Jenner’s reign as the “Queen of Instagram”. The accompanying message said: “Let’s set a world record together and get the most-liked post on Instagram. It took just nine days for Eugene to beat the reality TV star’s picture of her holding hands with her newborn daughter, Stormi, which had 18 million likes.
A total of six images of the egg, with varying levels of damage, have been posted since January 4. The latest is a video post showing the egg cracking alongside a caption that reads: “Phew! I feel so much better now. If you’re feeling the pressure, visit: talkingegg.info to find out more. That link leads followers to a website featuring a list of countries and the different mental health services available in those locations.
There had been a lot of speculation about who was behind the campaign and how it managed to get so many likes so quickly. Now that the egg has more than 10 million followers, it’s proving to be a very effective platform for reaching a lot of people.
Image source: Instagram