When Loblaw’s and its affiliated bakery George Weston Ltd. admitted to their part in an “industry-wide,” 14-year conspiracy to fix the price of bread products in Canada earlier this week, they knew there would be a lot of fallout. As compensation for their actions, the company has offered a $25 grocery gift card to all “eligible customers,” but the gesture has become the focus of an online campaign to encourage as many Canadians as possible to sign up and then donate the cards to local food banks.
Those behind the online campaign say if each and every one of the more than 28,000,000 people aged 20 and older signed up for the compensation offer, it would end up costing Loblaw’s over $700 million. #breadforfoodbanks is one of the top trending hashtags in Twitter.
Registration for the cards won’t open until January 8th, 2018, but you can sign up for a reminder email at: https://loblawcard.ca.
Image source: loblawcard.ca