Behold The Ta-Ta Towel – Is It Genius, Or “Kinda Ugly”?

Introducing the Ta-Ta Towel – the new towel bra that’s gone viral. The ta-ta towel, also known as a “boob hammock” is essentially a towel that wraps around your neck like a halter-top and cups both breasts individually. Not only does the terry towel fabric absorb your sweat and keep your breasts dry, but it also holds them up sans wire.

Ta-Ta Towel creator Erin Robertson was living in Los Angeles with a broken air-conditioning unit, and got sweaty under her breasts the minute she stepped out of the shower. She writes on her website: “I tried everything: I tucked wash cloths under my breasts, I tried dumping baby powder all over me, I even put a t-shirt on and tucked it under my boobs. But the wash cloths looked ridiculous, the baby powder made me look more like dough, and the t-shirt was making me sweat even more.”It’s not pretty, but it’s a fact – especially in summer, and for women with a larger bra size.

A social media frenzy has already attracted some detractors. One called it “pointless – ugly – “so goofy”. On the other hand, many others have echoed this Tweet, “It’s fun – it’s hurting no-one – and according to breast-feeding mothers, it’s a lifeline for reasons some detractors may have missed.”

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