Bake Sales The U.S. May Never Be The Same

The Nashoba Brook Bakery in West Concord, Massachusetts, claims to add a generous helping of love to every batch of granola it makes. Until recently, this was evident in the label’s list of ingredients, but now customers will just have to take the their word for it. As Bloomberg reports, the bakery is under fire from the FDA for including “love” as a key component on nutrition labels. In September, the federal agency wrote to the bakery’s owners warning them to remove any “intervening material” from their ingredients lists. “Your Nashoba Granola label lists ingredient ‘Love,’” the letter reads. “Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name. ‘Love’ is not a common or usual name of an ingredient.”

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