Things that make you wonder… Facebook has quietly changed the slogan on its homepage encouraging people to signup.
The tagline has been altered from “It’s free and always will be” to “It’s quick and easy” — changing, for the first time in more than a decade, a reference to the fact that it costs nothing to become a user.
The company has long and vocally touted the fact it is free to use because of its advertising-funded business model, but according to lawyer and digital law expert José Antonio Castillo, “Facebook is not free nor has it ever been.” He told Business Insider “Facebook’s currency was and still is it’s users’ personal data. It’s never been free, though, because data is worth a lot of money.”
Castillo was apparently one of the first to tweet about the change, which others have speculated might have been prompted by growing pressure from regulators regarding Facebook data sharing and related privacy issues in a number of countries.